Pixalate's Mobile Apps: Google vs. Apple COPPA Scorecard report analyzes the nearly 400,000 child-directed apps across the Google Play Store and Apple App Store through the lens of the Children's Online Privacy Protection Act ("COPPA").
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The Children's Online Privacy Protection Act ("COPPA") is a United States federal law passed by Congress in 1998 to protect children’s online privacy. COPPA required the Federal Trade Commission (FTC) to issue and enforce a rule implementing the law. The FTC’s COPPA Rule (“the COPPA Rule” or “the Rule”) became effective in 2000, and it was amended in 2013. The FTC is presently in the process of reviewing the Rule again. COPPA is enforced by the FTC and by state Attorneys General, who have the authority to seek civil penalties from companies that violate the law.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”