<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=134132097137679&amp;ev=PageView&amp;noscript=1">

IAB Categories IVT Trends - EMEA

 

Pixalate's Q2 2024 IAB Categories IVT Trends report for EMEA analyzes the invalid traffic (IVT) rates across the top ten IAB categories by region, based on the share of mobile app global open programmatic ad spend across the Google Play Store and Apple App Store.

Key Findings

  • Europe, Middle East, and Africa (EMEA) (18% overall regional IVT rate):
    • “Business and Finance” had the highest IVT rate (36%) among the top 10 EMEA categories
    • “Video Gaming” (with a top regional ad spend share of 73%) had a lower IVT rate in EMEA (15%) than in other regions
    • “Display Impression Fraud” had the highest regional share of invalid traffic (29%)

For this report, Pixalate’s team evaluated the rate of invalid traffic and IVT types impacting the top IAB categories based on the share of estimated open programmatic ad spend.

Download the EMEA IAB Categories IVT Trends report today.

In addition, you will also get access to previous reports.

In case you missed them:

Download Report
By clicking Download and entering your email address, you are agreeing to our Terms of Use and Privacy Policy.

Schedule a Demo
pixalate-logo-red-small
Copyright © 2024 Pixalate
US: 1775 Greensboro Station Place, Suite 425 McLean, Virginia 22102
EU: 10 Earlsfort Terrace Dublin 2 D02 T380, Ireland
SG: 10 Anson Road, #22-02 International Plaza, Singapore 079903
UK Phone: +44 (0)800 011 2050
US Phone: +1 888 749 2528
*By clicking Download and entering your email address, you are agreeing to our Terms of Use and have read and acknowledge our Privacy Policy.
Terms of Use  Privacy Policy  Cookie Policy  Join ATSAPI Slack Channel

Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

Subscribe to the Pixalate Blog.
The first step in ad fraud prevention.
Loading...
pixalate-logo-white
Contact Us12
Loading...
pixalate-logo-white
Download GSTI
Loading...
Schedule your demo today
Loading...