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January 2023 CTV App Spoofing on Roku and Amazon Fire TV

 

Pixalate's January 2023 CTV App Spoofing Report on the Roku and Amazon Fire TV Stores finds:

  • Average spoofing rates on the most-impacted Roku apps came down to between 10%-20%, from a comparatively high of 20-30% at the end of 2022.
  • TVBAnywhere remains in the top-impacted Fire TV and Roku apps heading into the new year with a spoofing rate of over 75%.
  • Sports-focused CTV apps - including Bally Sports, Telemundo Deportes, and Sports.TV - emerge on our lists as affected by spoofing in January.
In case you missed it, find out more in the January 2023 CTV App Spoofing Blog

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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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