Reporting
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      3. Reporting

      Advanced Reports

      Dashboard

      • The Dashboard Report and related reporting functionality (maintained across the Standard Reports presented below) is presented in additional detail on the Analytics Reporting Overview page.

      • Additional detail on a metric/dimension level is presented in the Reported Metrics and Reporting Dimensions pages.

      Domains

      • Default 'Domains' report presents the distribution of aggregate traffic across individual domain URL.

      Domain

      • (1) Distribution of aggregate impression traffic across individual domain URLs. Discrete domain-level metric insights are presented by hovering over a domain within this breakout. Darker color and bigger size represents more impressions.
      • (2) Distribution of aggregate impression traffic by traffic types and ad exposure times.
      • (3) Default metric breakdown by domain; Metrics and Dimensions can be added and removed via the 'Apply Filters' or 'Add Column' reporting features.
      • Refer to the Analytics Reporting Overview page for additional detail regarding the reporting functionality available.

      Note that the Domains report in the Standard Reports (or simply Reports) section in the Analytics dashboard includes values that are "not set" or null. 

      This is in contrast with the By Domain report in the Pre-Set Reports where "not set" or null values are filtered out. 

      This can cause discrepancies in reporting on comparison if null values exists in the domain data set measured. 

      Campaign

      Campaign

       

          Device Types

          • Default 'Device Types' report presents the distribution of aggregate impression traffic across individual device environments (mobile, desktop, tablet, connected tv/ott).

          DeviceType

          • Distribution of aggregate traffic by device type (mobile, desktop, tablet, connected tv/ott); standard graph formats accessible.
          • Refer to the Analytics Reporting Overview page for additional detail regarding the reporting functionality available.

          Filtered on 'Device Type'

          DeviceType1

          • (1) Distribution of aggregate traffic; filtered on Device Type dimension; standard graph formats accessible (2), line graph format presented above can be viewed by day or by hour.
          • (3) Default metric breakdown by device type (mobile, desktop, tablet, connected tv/ott); Metrics and Dimensions can be added and removed via the 'Apply Filters' or 'Add Column' reporting features.
          • Refer to the Analytics Reporting Overview page for additional detail regarding the reporting functionality available.

          Geolocation

          geo

          • (1) Map distribution of aggregate traffic by Geolocation based on Country Code. Discrete metric insights are accessible by hovering over a country within the graph.
          • (2) Default metric breakdown by Country Code. Metrics and Dimensions can be added and removed via the 'Apply Filters' or 'Add Column' reporting features.
          • Refer to the Analytics Reporting Overview page for additional detail regarding the reporting functionality available.

            App Mismatch

            AppMisMatch

            • (1) The “Declared App” is a data point passed to Pixalate via macro, while the “Detected App” is determined using header information.
            • (2) Share of Declared App Voice % - This percentage shows how often a specific “Declared App” and “Detected App” combination occurs across all impressions for the respective “Declared App”.

            IPV6 Type

            IPV6