In addition to IVT insights, the Pixalate Analytics Dashboard provides clients insights into their privacy compliance and brand safety exposure based on their ad impression traffic. This includes the following reports (some of which might require separate licensing/contracts):
1. Privacy Compliance Reports for Domains (websites), Mobile, and CTV apps.
2. Brand Safety Report for Mobile apps
3. COPPA Violation Risk Reports for Mobile and CTV apps
1. Privacy Compliance Reports for Domains (websites), Mobile, and CTV apps.
These reports provide insights into potential privacy exposure clients may be facing in their ad impression traffic.
These reports use privacy-related information from Pixalate's Media Ratings Terminal (MRT) about websites, mobile apps, and CTV apps and apply it to the client's ad traffic. These privacy insights are exposed as dimensions in the report. The dimensions available vary for each of the three reports depending on the most relevant data points for each. In addition, clicking on the app or website will lead the user directly to the app or website's details in the MRT.
Mobile Dimensions:
CTV Dimensions:
Domain / Web Dimensions:
2. Brand Safety Report for Mobile Apps
This report provides insights into potential brand safety exposure that clients may be facing in their ad impression traffic.
These reports use brand safety related information from Pixalate's Media Ratings Terminal (MRT) about websites, mobile apps, and CTV apps and apply it to the client's ad traffic. These brand safety insights (like drug risk, adult risk, alcohol risk, etc) are exposed as dimensions in the report. In addition, clicking on the app will lead the user directly to the app or website's details in the MRT.
3. COPPA Violation Risk Reports for Mobile and CTV apps
These reports provide insights into the potential exposure clients may be facing in their traffic that was determined as child-directed (using our COPPA detection methodology).
More information on the report and our COPPA evaluation methodology is available here - https://www.pixalate.com/knowledgebase/coppa-risk-analysis-in-analytics-dashboard