COPPA Compliance Tools
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      COPPA Mobile App Assessment Reason Codes

      Pixalate's COPPA Audience assessment and Violation Risk Rating are based on various attributes of the mobile app. The information below captures the various reasons for each potential assessment result.

      COPPA Audience Assessment Reason Codes

      Updated June 15, 2022 to include Entertainment category.

      osName

      Likely Directed to Children Reason Code

      ios

      This app is likely directed to children (including mixed audience) because the Android version of app is in Family Category and Age Rating is <<App’s Store Content Rating>>

      ios

      This app is likely directed to children (including mixed audience) because the Android version of app is in Games Category and Age Rating is <<App’s Store Content Rating>> and app name or description contains child related keywords

      ios

      This app is likely directed to children (including mixed audience) based on manual review

      ios

      This app is likely directed to children (including mixed audience) because the app is in Kids & Family Category and Age Rating is <<App’s Store Content Rating>>

      ios

      This app is likely directed to children (including mixed audience) because the Android version of app is in Google’s Teacher Approved program 

      ios

      This app is likely directed to children (including mixed audience) because the Android version of app is in Education Category and Age Rating is <<App’s Store Content Rating>> and app name or description contains child related keywords

      ios

      This app is likely directed to children (including mixed audience) because the app is in Education Category and Age Rating is <<App’s Store Content Rating>> and app name or description contains child related keywords

      ios

      This app is likely directed to children (including mixed audience) because the app is in Games Category and Age Rating is <<App’s Store Content Rating>> and app name or description contains child related keywords

      ios

      This app is likely directed to children (including mixed audience) because the app is in Entertainment Category and Age Rating is <<App’s Store Content Rating>> and app name or description contains child related keywords

      ios

      This app is likely directed to children (including mixed audience) because the Android version of app is in Entertainment Category and  Age Rating is <<App’s Store Content Rating>> and app name or description contains child related keywords

      android

      This app is likely directed to children (including mixed audience) because the app is in Entertainment Category and Age Rating is <<App’s Store Content Rating>> and app name or description contains child related keywords

      android

      This app is likely directed to children (including mixed audience) because the iOS version of this app is in Entertainment Category and  Age Rating is <<App’s Store Content Rating>> and app name or description contains child related keywords

      android

      This app is likely directed to children (including mixed audience) because the iOS version of this app is in Education Category and Age Rating is <<App’s Store Content Rating>> and app name or description contains child related keywords

      android

      This app is likely directed to children (including mixed audience) because the iOS version of this app is in Kids & Family Category and Age Rating is <<App’s Store Content Rating>>

      android

      This app is likely directed to children (including mixed audience) based on manual review

      android

      This app is likely directed to children (including mixed audience) because the app is in Family Category and Age Rating is <<App’s Store Content Rating>>

      android

      This app is likely directed to children (including mixed audience) because the app is in Games Category and Age Rating is <<App’s Store Content Rating>>

       and app name or description contains child related keywords

      android

      This app is likely directed to children (including mixed audience) because the app is in Google’s Teacher Approved  program

      android

      This app is likely directed to children (including mixed audience) because the iOS version of this app is in Games Category and Age Rating is <<App’s Store Content Rating>>

       and app name or description contains child related keywords

      android

      This app is likely directed to children (including mixed audience) because the app is in Education Category and Age Rating is <<App’s Store Content Rating>> and app name or description contains child related keywords

      iOS & android

      This app is likely General Audience. It did not meet the criteria of Pixalate’s child-directed assessment.

      iOS & android

      This app is likely General Audience based on manual review. 

       

       

       

      COPPA Violation Risk Assessment Reason Codes (Mobile)

      The reason code descriptions below correspond to each numbered row in grid above.

      1. The COPPA risk is low because the app is likely not directed to children under 13.
      2. The COPPA risk is medium because the app is likely directed to children under 13, and it has sensitive permissions. The app has a privacy policy detected as required by the COPPA Rule. 
      3. The COPPA risk is medium because the app is likely directed to children under 13, but does not have sensitive permissions. The app has a privacy policy detected.
      4. The COPPA risk is high because the app is likely directed to children under 13, it has sensitive permissions, and it passes residential IP data. The app has a privacy policy detected.
      5. The COPPA risk is high because the app is likely directed to children under 13, it has sensitive permissions, and it passes location information. The app has a privacy policy detected.
      6. The COPPA risk is high because the app is likely directed to children under 13, and it passes location information. The app has a privacy policy detected.
      7. The COPPA risk is high because the app is likely directed to children under 13, and it passes residential IP data. The app has a privacy policy detected.
      8. The COPPA risk is critical because the app is likely directed to children under 13, and it does not have a privacy policy detected as required by the COPPA rule.

      Learn more about Pixalate's COPPA assessment methodology here.

      Disclaimer:

      Pixalate’s COPPA Compliance Tools render opinions that Pixalate believes may be useful to our clients and others in the digital media industry. It is important to note, however, that the mere fact that an app appears to be directed to children (e.g., data subjects under 13 years of age, as defined by the COPPA Rule) does not mean that any such app, or its operator, is failing to comply with the COPPA Rule. Further, with respect to apps that appear to be child-directed and have characteristics that, in Pixalate’s opinion, may trigger related privacy obligations and/or risk, such assertions reflect Pixalate’s opinions (i.e., they are neither facts nor guarantees); and, although Pixalate’s methodologies used to render such opinions are derived from a combination of automated processing coupled with significant human intervention, no assurances can be – or are – given by Pixalate with respect to the accuracy of any such opinions.