MRT Insights provide you with mobile app, CTV app, and domain details when it comes to traffic quality, brand safety, privacy and COPPA compliance, and MFA risk at regional and country-level granularities.
MRT Insights allow you to view data regarding mobile apps, CTV apps, and domains from various data, overall quality, and risk perspectives.
The level of granularity also extends to regional (Global, North America, APAC, LATAM, EMEA) and country-level breakdowns to give you a better view of traffic quality for particular market segments.
Mobile App and CTV App Insights
Insights in the MRT for Mobile App and CTV App share certain similarities when it comes to data points / widgets presented.
However, CTV Apps include certain widgets that are not present for Mobile Apps such as "App Spoofing" and "Channels" in the case of MVPD apps.
(Jump to Domain Insights components)
Overview - Mobile App and CTV App Insights
- App overview presented with a direct link to the app within respective app store;
- App insights available by :
Store (e.g., App Store, Google Play),
Region (e.g., Global, North America, EMEA, LATAM, APAC)
Country (e.g., US, CA, UK, AU, etc.)
Device Type (e.g., Smartphone, Tablet)
Month (e.g, July 2021) - Available Regions & Available Device Types:
Risk Overview
- Risk Overview: Pixalate's unique advertising risk assessment is based on blended risk factors, including brand safety, invalid traffic and ad inventory
- Brand Safety Risk
- Description - The overall Brand Safety risk to advertisers based on textual analysis of the app's descriptive text.
- Content - The combined risk to advertiser Brand Safety, from all risk factors detailed in the Brand Safety Risk section, based on both descriptive text and content analysis.
- IVT: The overall percentage of Invalid Traffic (IVT) associated with advertising transactions for the app. All IVT calculations are derived from standardized definitions of invalid traffic maintained by the Media Rating Council, Inc. (MRC), Interactive Advertising Bureau (IAB), and Trustworthy Accountability Group (TAG).
- Viewability: The average viewability percentage across all display advertising placements in the app, consistent with the MRC/IAB definition of a viewable display impression (i.e., 50% or more of ad creative pixels were present for at least one continuous second, etc.).
App Details / App Advisories
- App Details: Key platform specific details for each app; App Advisories: The list of app store content advisories for the app.
- Note: Reported attributes vary slightly across App Store vs. Play Store. Additional discrete details across reported attributes are available via MRT tooltips.
App Permission Risk
COPPA Audience
Brand Safety
Traffic Overview (Beta)
Invalid Traffic
Viewability
Users
Inventory
Seller SOV
More Apps
Insight - Domains
Enter a domain in the Search box to get started and remember to remove 'www.', 'http://', and 'https://' for most effective search results
Overview
Risk Overview
Domain Details
Traffic Quality Risk
Site Risk
Site Information
Brand Safety Risk
Social Media Engagement
Made for Advertising
Invalid Traffic
Invalid Traffic By Data Centers
Authorized Seller
Viewability
Click Through
Referral Traffic
Sub Domains
Device Distribution
