Reject malformed and unidentified CTV bundle IDs, which carry a high risk of app spoofing and lack transparency. Unidentified Bundle ID data feed is delivered via FTP, an on-prem solution, offering customized solution whereby applied to all or just some CTV traffic to mitigate risk.
The naming convention and format of the list is as follows
Malformed / Unidentified Bundle ID Data feed
Update Interval: Once per week (estimated availability 8:00 AM UTC)
Naming convention in FTP folder: UnIdentifiedBundleIds_YYYYMMDD
File Format: CSV
Schema: osName | platformName | bundleid
Malformed / Unidentified Bundle ID Impact
Unmapped Bundle IDs are problematic for targeting, post-bid reporting, and may also be indicative of fraud or spoofing. This can lead to issues for buyers but also all the seller entities within a given supply chain.
Integrating Data Feeds:
Pixalate pre-bid data feeds are delivered via FTP and updated twice a day, daily, or weekly depending on the type of feed.
Benefits of an FTP integration:
- Apply the data feed to any volume of traffic, at no additional cost.
- Implemented on-prem, allows for custom logic. Apply different rules for different traffic partners.
- If API is preferred, please contact your sales or account manager.
Use Cases and Benefits
- Ensure that the inventory you're purchasing is actually running on the desired bundle ID pre-impression.
- Block specific bundle IDs by platform ID to take action via different supply paths.
- Check for any potential post bid data that may have run against unidentified app IDs and further troubleshoot with your partner or request clawbacks. For reference, the Q3 2024 CTV Malformed & Fraudulent CTV Bundle IDs Risk Report identified that there was $174M in Estimated Connected TV Open Programmatic Ad Spend Went to Malformed, Unidentified, and/or Fraudulent Bundle IDs.