MRC Accredited Server-Side-Ad-Insertion (SSAI) Measurement Metrics

SSAI Ad Counts

• Gross SSAI Ad Counts - Estimated total SSAI Ad Counts, before removal of IVT.

• SSAI Ad Counts - Estimated total SSAI Ad Counts, excluding GIVT.

• Net SSAI Ad Counts - Estimated total SSAI Ad Counts, excluding IVT.

SSAI Transparent Ad Counts

• Gross SSAI Transparent Ad Counts - Estimated total SSAI Ad Counts that come from proxies passing X-Device-User-Agent headers for more transparency, before removal of IVT.

• SSAI Transparent Ad Counts - Estimated total SSAI Ad Counts that come from proxies passing X-Device-User-Agent headers for more transparency, excluding GIVT.

• Net SSAI Transparent Ad Counts - Estimated total SSAI Ad Counts that come from proxies passing X-Device-User-Agent headers for more transparency, excluding IVT.

SSAI Ad Counts %

• Gross SSAI Ad Counts % - Estimated percentage of Ad Counts that correspond to SSAI proxies, before removal of IVT.

• SSAI Ad Counts % - Estimated percentage of Ad Counts that correspond to SSAI proxies, excluding GIVT.

• Net SSAI Ad Counts % - Estimated percentage of Ad Counts that correspond to SSAI proxies, excluding IVT.

SSAI Transparent Ad Counts %

• Gross SSAI Transparent Ad Counts % - Estimated percentage of Ad Counts that correspond to SSAI and come from proxies passing X-Device-User-Agent headers for more transparency, before removal of IVT.

• SSAI Transparent Ad Counts % - Estimated percentage of Ad Counts that correspond to SSAI and come from proxies passing X-Device-User-Agent headers for more transparency, excluding GIVT.

• Net SSAI Transparent Ad Counts % - Estimated percentage of Ad Counts that correspond to SSAI and come from proxies passing X-Device-User-Agent headers for more transparency, excluding IVT.

Pixalate SSAI Blogs

• What is Server-Side-Ad-Insertion / SSAI Fraud in CTV

• Pixalate Invalid SSAI Measurement Solutions

• SSAI Industry Standards

• SSAI Myths Debunked (CTV Advertising) 

• SSAI Panel 1 Recap

Pixalate Client Support Portal (CSP) MRC Resources

• What does MRC Accreditation Mean?

• MRC Accredited Measurement Areas

• MRC Accredited Metrics

• MRC Accredited SSAI Measurement Metrics

• Pixalate Analytics Reported Metrics

• Pixalate Analytics Reporting Dimensions

• Pixalate Analytics Reported Invalid Traffic (IVT) Types

Public Resources

• Pixalate MRC Accredited Measurement Areas (Pixalate MRC Accreditation Hub)

• MRC Accredited Services (MRC Site)

Pixalate Disclaimer - Products

Invalid traffic, viewability and other designations that may be present in applicable Pixalate products and materials, including Pixalate Analytics, Pre-Bid Blocking Lists, and Media Rating Terminal, reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to our clients. While grounded in Pixalate’s proprietary technology and analytics (which Pixalate evaluates and updates continuously), these designations are merely Pixalate’s opinions (i.e., neither facts nor guarantees). 

As used in the applicable Pixalate products and materials, and: (i) per the MRC, the term “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes;” and (ii) per the MRC, “'Invalid Traffic' is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”