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      Post-Bid Analytics Integration Overview

      Learn about the steps involved when integrating Pixalate's MRC-accredited Post-bid IVT measurement solution.

      Pixalate's post-bid Analytics integration involves the following phases:

      1. Kick-off call
        • Your Pixalate Customer Success representative, along with a member of Pixalate's technical support team, will set up a call to discuss your overall goals, timelines, users, training details, and expectations for a successful partnership.
        • During the call, technical details about the integration process will be discussed as well as the integration path relevant to your setup, whether it be a tag-based integration (ie. 1x1 pixel or javascript tag) or server-to-server. 
        • The macro mapping sheet will also be covered during the call, which is a mapping of Pixalate's key value parameters in the measurement tag against your dynamic data points (ie. macros) meant to populate the KV parameters at the time the ad is rendered.
      2. Product setup
        • Pixalate's technical team will build out your Analytics dashboard and other necessary steps to ensure you gain the most insights out of your time with us, including but not limited to setup of daily IVT summary emails and preliminary user setup. 
        • Analytics dashboard access is usually provided after the integration is complete and signed off by the Pixalate QA team. 
      3. Tag creation
        • Using the macro mapping sheet that you have completed with you dynamic parameters during the sales process or provided during the kick-off call, our technical team will build out and provide the tags to traffic alongside the display, video, or native ad units for measurement. 
      4. Tag trafficking 
        • You will be responsible for trafficking the Pixalate tags to start the data collection and tag QA process.
        • We recommend starting with a small volume of impressions to tag, around 50,000 impression per day to start, for our team to have ample data to validate. 
        • During this process, keep your CS representative updated on when you set the tag live so we may monitor backend processes for any potential data collection issues.
      5. Tag QA
        • When a sufficient volume of impression data has been collected, we will perform a tag QA to confirm that:
          • Dynamic data points are populating the tag KV parameters as expected
          • Volume of impressions that we collect vs. what you see on your platform roughly match, within +/-10% discrepancy
      6. Tag QA fixes
        • Your CS representative will notify you of tag QA results when completed and it is your responsibility to address any "blockers to launch" when it comes to QA issues raised.
        • This step usually takes a few rounds and we suggest dedicating time to address QA issues to improve data quality and to keep the Pixalate team updated on the status of needed fixes. 
      7. Tag integration approval
        • When all major QA issues are addressed, your CS representative will confirm that we can now "go live" with your data.
        • Our team will then continue with any remaining product buildouts and user access setups. 
      8. Product access including adding new users
        • The list of users you provided to our team through the User Access Verification Form will be notified by email to create a Pixalate account to access the Analytics dashboard, as well as other Pixalate solutions such as our Media Ratings Terminal (limited access) and our Reports / published industry articles. 
        • If you have other team members that require access, please reach out to your CS representative to fill out a form for our records. 

      9. Dashboard training
        • Your CS rep will schedule and perform a dashboard training for your team and this is the opportunity to make the most out of your service by identifying and honing in on IVT sources to optimize traffic quality post-bid.
        • Our team can offer multiple training sessions as agreed upon and we also encourage you to review our other solutions that complement Analytics, namely our pre-bid blocking data feeds and Media Ratings Terminal. 

      Below are relevant links regarding integrating with Pixalate services for you to explore: