Learn about our Publisher Trust Index (PTI) rankings
Publisher Rankings
The Publisher Trust Index ranks Connected TV apps, mobile apps, and websites.
The Publisher Rankings section also includes Top Grossing and Reach rankings.
For the Publisher Reach rankings, the "Connected TV" and "Mobile Apps" pages represent the apps and their estimated reach for a particular month and ranked in a descending order. These can be filtered by region, country, and category.
Estimated reach or estimated market reach at the publisher-level is the output of models that generate monthly active user (MAU) predictions given various data points such as mappable third-party inventory across various platforms, impression-level data, and various other composite metrics that are generated after removing any potential sampling biases in order to provide robust estimates.
As with our Seller Trust Index, first-party data from any publisher is not leveraged so as not to introduce sampling biases and gamification opportunities.
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