The Seller Insights Page provides a comprehensive overview of seller trustworthiness, performance, compliance, and market presence. Each section is designed to help you quickly evaluate seller quality, optimize ad spending, and identify potential ris
Seller Trust Index Overview
This section provides a snapshot of the seller’s trust, performance, compliance, and market position, highlighting key metrics to quickly evaluate seller quality and reliability.
- Final Score: A combined trust rating (0–100), presented with letter grades (A-F) for easy interpretation.
- SIVT Score: Measures the risk of encountering Sophisticated Invalid Traffic.
- GIVT Score: Reflects the risk of General Invalid Traffic.
- SCO Verification Score: Indicates compliance with Supply Chain Object standards.
- Market Share Score: Shows the seller’s market position compared to competitors.
- MFA Score: Identifies risk related to Made-for-Advertising inventory.
- SPO Score: Evaluates the efficiency and optimization of the seller’s supply paths.
Figure 1. Seller Trust Index dashboard showing performance metrics including trust scores, market ranking, and risk assessments for the United States region.
Rankings By Country
This section provides a clear breakdown of how sellers perform in individual countries:
- Quickly identify each seller’s trust and performance ranking by country.
- For a detailed comparison across all available countries, click “View All”.
Figure 2. Seller Rankings by Country
Seller JSON Details
This section provides technical information derived from the seller’s JSON file, which includes metadata about the seller’s authorized partnerships and operational details:
- Version: Indicates the current JSON file version.
- Contact Information: Seller’s official email and physical address.
- Crawled by Pixalate: The date when Pixalate last verified the seller’s JSON file.
- Associated URLs: Websites officially linked to the seller.
- Relationship Breakdown: Clearly shows the counts of Publishers, Intermediaries, and entities listed as both, helping you quickly gauge the seller’s network composition.
Figure 3. Seller JSON Technical Details
SCO Verification Score
This section evaluates how well sellers comply with Supply Chain Object (SCO) standards by focusing on two key aspects:
- Historical trends of SCO verification scores.
- Detailed analysis of impressions by error codes will be available soon, providing deeper insights into compliance performance.
Figure 4. SCO Compliance Evaluation
Supply Path Optimization (SPO)
This section provides insights into the efficiency and quality of a seller’s supply paths. It enables you to better optimize your advertising spend by highlighting:
- SPO Score trends, allowing you to track seller performance and efficiency improvements over time (historical visualizations coming soon).
- Supply efficiency assessment, helping identify opportunities and mitigate risks related to your programmatic ad investments.
Figure 5. Supply Path Optimization Score with historical insights
Authorized Direct Reach
This section helps you understand the scale and distribution of a seller’s audience across various authorized channels, including websites and apps. It provides insights into:
- Audience breakdown between Direct (seller-owned channels) and Reseller (third-party channels) reach.
- Top authorized websites, highlighting the most significant distribution partners.
- Top authorized apps, organized by platform (iOS, Android, Connected TV), showing exactly where a seller’s audience is most engaged.
Figure 6. Authorized Audience Reach Across Websites and Apps
Market Share
Presents seller's market share compared to competitors over time:
- View seller's historical market share performance.
- Breakdown by geographic regions (APAC, EMEA, LATAM, NA).
Figure 7.Seller Market Share Trends by Region
Invalid Traffic (IVT)
Insights into invalid traffic risks:
- GIVT Score (General Invalid Traffic risk).
- SIVT Score (Sophisticated Invalid Traffic risk).
Figure 8. Invalid Traffic (GIVT and SIVT) Risk Overview with score graphs over time.
COPPA Risk
Evaluates seller’s compliance with the Children’s Online Privacy Protection Act (COPPA):
- Scores indicate seller’s compliance risk level.
- Detailed compliance data coming soon.
Figure 9. Children’s Online Privacy Protection Act (COPPA) insights (coming soon)
Compliance Risk (Privacy Policy Risk)
Provides assessment related to seller’s privacy policy adherence:
- Compliance scores reflecting privacy-related risks.
- Detailed breakdown coming soon.
Figure 10. Privacy Policy Compliance Risk Assessment (coming soon)
Bidstream Intelligence
Provides information on bidstream elements for enhanced performance transparency.
Figure 11. Bidstream Intelligence Insights (coming soon)
Commonly Asked Questions
- How often is the seller insights page updated?
- The seller insights page is updated on a weekly basis but note that some portions may have different update cadences due to the data source it is pulling from (eg. Seller Trust Index criteria will be generated on a quarterly basis).
- What is the basis for top authorized apps?
- Top authorized apps are sorted on the basis of impression volume while the number of apps listed is based on the crawled app-ads.txt or ads.txt files.
- Is the seller insights page open to the public?
- At the moment, viewing seller insight details require an MRT subscription.
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