Reporting
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      3. Reporting

      Advanced Reports

      Dashboard

      • The Dashboard Report and related reporting functionality (maintained across the Standard Reports presented below) is presented in additional detail on the Analytics Reporting Overview page.

      • Additional detail on a metric/dimension level is presented in the Reported Metrics and Reporting Dimensions pages.

      Domains

      • Default 'Domains' report presents the distribution of aggregate traffic across individual domain URL.

      Domain

      • (1) Distribution of aggregate impression traffic across individual domain URLs. Discrete domain-level metric insights are presented by hovering over a domain within this breakout. Darker color and bigger size represents more impressions.
      • (2) Distribution of aggregate impression traffic by traffic types and ad exposure times.
      • (3) Default metric breakdown by domain; Metrics and Dimensions can be added and removed via the 'Apply Filters' or 'Add Column' reporting features.
      • Refer to the Analytics Reporting Overview page for additional detail regarding the reporting functionality available.

      Campaign

      Campaign

       

          Device Types

          • Default 'Device Types' report presents the distribution of aggregate impression traffic across individual device environments (mobile, desktop, tablet, connected tv/ott).

          DeviceType

          • Distribution of aggregate traffic by device type (mobile, desktop, tablet, connected tv/ott); standard graph formats accessible.
          • Refer to the Analytics Reporting Overview page for additional detail regarding the reporting functionality available.

          Filtered on 'Device Type'

          DeviceType1

          • (1) Distribution of aggregate traffic; filtered on Device Type dimension; standard graph formats accessible (2), line graph format presented above can be viewed by day or by hour.
          • (3) Default metric breakdown by device type (mobile, desktop, tablet, connected tv/ott); Metrics and Dimensions can be added and removed via the 'Apply Filters' or 'Add Column' reporting features.
          • Refer to the Analytics Reporting Overview page for additional detail regarding the reporting functionality available.

          Geolocation

          geo

          • (1) Map distribution of aggregate traffic by Geolocation based on Country Code. Discrete metric insights are accessible by hovering over a country within the graph.
          • (2) Default metric breakdown by Country Code. Metrics and Dimensions can be added and removed via the 'Apply Filters' or 'Add Column' reporting features.
          • Refer to the Analytics Reporting Overview page for additional detail regarding the reporting functionality available.

            App Mismatch

            AppMisMatch

            • (1) The “Declared App” is a data point passed to Pixalate via macro, while the “Detected App” is determined using header information.
            • (2) Share of Declared App Voice % - This percentage shows how often a specific “Declared App” and “Detected App” combination occurs across all impressions for the respective “Declared App”.

            IPV6 Type

            IPV6