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Made for Advertising CTV Apps Report

 

Pixalate's Q2 2024 Made for Advertising (MFA) Report for CTV Apps benchmarks advertising trends on MFA CTV apps, including ad spend, age of MFA apps, top grossing MFA CTV apps for open programmatic advertising, MFA CTV app developers, and the top ad platforms (SSPs) selling ads on likely MFA CTV apps.

Key Findings:

  • $58 million in estimated Q2 2024 open programmatic ad spend went to likely CTV MFA apps
  • Non-MFA CTV apps are nearly 2x times older (5.9 yrs) than apps flagged as MFA (3.2 yrs)
  • 2% of CTV apps with open programmatic advertising measured by Pixalate were flagged as likely MFA
Download the report for free today for a full breakdown of our findings.
 
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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