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MFA Websites Benchmarks Report - LATAM

 

Pixalate's Q2 2024 MFA Websites Benchmarks Report for Latin America (LATAM) benchmarks advertising trends on MFA websites (as flagged by Pixalate), including ad spend, invalid traffic (IVT) and ad fraud, and the top five websites flagged as MFA by region.

Key Findings:

  • 15% of open programmatic ad spend went to likely MFA sites and 9% of unique ad-support websites were flagged for MFA
  • Mexico (22%), Peru (21%), and Argentina (21%) had the highest MFA ad spend rates
  • MFA websites had a higher average viewability rate (60%) compared to non-MFA (54%)
Download the report for free today for a complete breakdown of our findings.
 
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