--- title: Pixalate's Mobile Ad Supply Chain Trends Report - EMEA description: Pixalate's Mobile Ad Supply Chain Trends Report for EMEA analyzes the state of open programmatic Mobile advertising. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/Mobile%20Supply%20Chain%20Trends%20Report%20-%20EMEA%20landing%20page%20cover.png --- [![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=150&height=46&name=pixalate-logo-red-small.png "pixalate-logo-red-small")](https://www.pixalate.com/?hsLang=en) # Mobile Ad Supply Chain Trends Report - EMEA Pixalate's Q2 2024 Mobile Ad Supply Chain Trends Report for the Europe, the Middle East and Africa (EMEA) region analyzes the state of open programmatic mobile in-app advertising on apps from the Google Play Store and Apple App Store. The report also includes mobile device market share trends, including Apple iOS devices and devices powered by Google’s Android operating system. ## Key Findings: - **$1.4B** estimated open programmatic **ad spend on mobile apps in EMEA ** - **Apple’s iPhone devices resurge in EMEA:** After a negative trend in 2022 and 2023, iPhone devices increase +16% YoY as of the end of Q2 2024, from 35% SOV in Q2 2023 to 41% SOV in Q2 2024. - Xiaomi devices decline in EMEA:  SOV decreases -10% YoY from 13% in Q2 2023 to 12% in Q2 2024. Download the EMEA report for free today. *In addition, you will also get access to previous reports.* In case you missed them: - Also access the [Global version of the report](https://www.pixalate.com/mobile-ad-supply-chain-trends-report-global?hsLang=en) - ...the [LATAM version of the report](https://www.pixalate.com/mobile-ad-supply-chain-trends-report-latam?hsLang=en) - ...the [North America Report](https://www.pixalate.com/mobile-ad-supply-chain-trends-report-north-america?hsLang=en) - ...and the [APAC Report](https://www.pixalate.com/mobile-ad-supply-chain-trends-report-apac?hsLang=en) ### Download Report *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms?hsLang=en) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/privacy-policy?hsLang=en).* ### Schedule a Demo ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms?hsLang=en) and [Privacy Policy](https://www.pixalate.com/privacypolicy?hsLang=en) Products [Analytics](https://www.pixalate.com/products/analytics?hsLang=en) [Blocking](https://www.pixalate.com/products/blocking?hsLang=en) [Media Rating Terminal](https://www.pixalate.com/products/mrt?hsLang=en) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex&hsLang=en) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex&hsLang=en) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach&hsLang=en) Resources [Blog](https://blog.pixalate.com/?hsLang=en) [Press](https://www.pixalate.com/press?hsLang=en) [Careers](https://www.pixalate.com/jobs?hsLang=en) [Team](https://info.pixalate.com/pixalate-leadership-team?hsLang=en) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms?hsLang=en) [Privacy Policy](https://www.pixalate.com/privacypolicy?hsLang=en) [GDPR Compliance](https://www.pixalate.com/gdpr?hsLang=en) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/mobile-ad-supply-chain-trends-report-emea#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. 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