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Mobile App Economy Benchmark: U.S.A - Apple App Store

 

The U.S. Mobile App Economy: Q4 2023 Benchmarks Report for the Apple App Store is Pixalate’s first installment of a series of benchmark reports on the state of the mobile app and developer economy in leading countries around the world.

Key Findings - Apple App Store:

  • The number of U.S.-registered apps in the Apple App Store at the end of Q4 2023 was 129k, down by 3% YoY (from Q4 2022)
    • These apps are from 69.4K unique app developers
    • These apps account for 6% of the total 1.8M apps available in the  Apple App Store 
    • 26% of U.S.-registered apps come from 2% of developers
    • 78% of developers are single-app developers
Download the report today for a complete breakdown of our findings.
 
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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