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Mobile Device Market Share Report - EMEA

 

Pixalate’s Q2 2024 Mobile Device Market Share Report for Europe, the Middle East and Africa (EMEA) provides a market analysis of the top mobile devices based on open programmatic ad traffic. Our data science team analyzed over 10 million mobile apps (including apps deemed delisted) and over 22 billion in-app open programmatic advertising impressions in June 2024 to compile the research in this series.

Key Findings:

  • Apple iPhone devices rank 1st in LATAM: Positive trend since Q1 2023, reaching the highest levels at 29% SOV as of the end of Q2 2024. Grows 89% YoY from 15% SOV in Q2 2023.
  • As of the end of Q2 2024, Samsung devices decreased to the second largest share in LATAM, with 20% SOV, based on open programmatic advertising traffic, decreasing -21% YoY, from 25% in Q2 2023.

Download the EMEA Mobile Device Market Share Report today.

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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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