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Mobile Web Click Fraud Benchmarks Report

 

Pixalate's Q3 2024 Mobile Web Click Fraud Benchmarks Report explores the various types of click-related invalid traffic (IVT), with a focus on mobile web ad traffic, and provides a variety of insights such as the most common types of click-related IVT, associated ad unit sizes, and content categories with the highest click IVT rates.

Key Findings: Mobile Web Click Fraud

  • Invalid Click Rate: 7% of global mobile/tablet web clicks were invalid.
  • Dominant Types of Click Fraud: 65% of invalid clicks were flagged for click farm (6%) and datacenter-based (59%) IVT.
  • Most Targeted Ad Size: 970x250 ad size was most impacted by click fraud (59%).

Download the report today for a complete breakdown of our findings.

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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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