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Open Programmatic Ads & No Detected Privacy Policy Benchmarks - Google Play Store

 

Pixalate's Open Programmatic Ads and No Detected Privacy Policy Benchmarks Report for the Google Play Store reveals new findings on the number of mobile apps enabled for open programmatic advertising (i.e., apps with an app-ads.txt file) that have no detected privacy policies, according to Pixalate’s data. 

A privacy policy, also known as a ‘privacy statement’ or ‘notice,’ is an essential document often required to be disclosed under multiple global privacy laws and regulations, including the GDPR, CCPA, and more. It outlines how users’ personal data is handled by organizations and discloses individuals’ data privacy rights.

Key Findings

  • Over 12,000 Google Play Store apps with ads (an app-ads.txt file) failed to provide a detectable privacy policy. 
  • An estimated 49.2 million Monthly Active Users (MAUs) interact with Play Store apps with ads but no detected privacy policies.

Download the report free today.

You can also check out the Apple App Store version of the report.

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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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