Pixalate's Special Investigative Report: U.S. DOJ vs. Google 2024 analyzes Google AdExchange’s global market share of open programmatic web ad transactions.
The report utilizes Pixalate’s SupplyChain Object (SCO) data from the open programmatic web ad bid stream to highlight seller market share in each of the 114 countries analyzed in Pixalate’s Seller Trust Index, which rates over 580 sellers on market share, quality, and more.
Key Findings:
- Total footprint: Google AdExchange is an ad partner on 99% of websites with open programmatic ads, per ads.txt files
- Direct ad partner: Google AdExchange is listed as a direct digital advertising selling partner on 94.6% of global websites with an ads.txt file, according to Pixalate’s data; no other ad platform is listed as a direct partner on more than 21% of websites
- Ad reselling: Google AdExchange is listed as an authorized partner to resell digital advertising on 26.7% of global websites with an ads.txt file, according to Pixalate’s data; Magnite ranks first (26.9%), followed by PubMatic (26.7%), and Google AdExchange
- Market share by country: Google AdExchange has the largest market share of open programmatic web ad transactions in 69 countries (61% of the countries analyzed)
Download the full report for free to access all of Pixalate's findings.
