Beyond the Blackbox: Granular Pre-bid Fraud Protection

On-prem Solution for SSPs, Ad Networks, Exchanges and DSPs at a Flat-Rate

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Data Feeds for Mobile, CTV and Web

Integrate our inclusion and exclusion data feeds to build a powerful, bespoke defense that aligns perfectly with your business.

 
 
 

Features and Benefits

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Build Custom Logic

Seamlessly integrate our data into your existing stack

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Implement Adaptable Risk Scoring

Apply our adaptable risk scores to meet the specific traffic quality requirements of your demand-side partners

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Train Your Data Models

Train your data models to identify and combat emerging types of fraud

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Minimize Clawbacks

Align with buy-side invalid traffic reporting to minimize clawbacks and expedite dispute resolution.

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Low Latency, Cost Effective Protection

Experience near-instantaneous protection that scales with your business needs

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Optimize Supply Paths

Optimize supply paths by blocking unauthorized sellers and high-risk pathways

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Block 45+ Types of Ad Fraud

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Get a personalized walkthrough + trial access
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”