client-verve-logoclient-bytedance-logoclient-yahoo-logoclient-pubmatic-logoclient-basis-logoclient-linkedin-logoclient-freewheel-logoclient-openx-logo

Combat Multidimensional Ad Fraud
with Pixalate’s Global Database of Fraud Vectors

mobile-logo CTV
300M + Device IDs
mobile-logo Mobile
2.5 Billion + Device IDs
desktop-logo Websites
2 Billion + IPv4 & IPv6

Publisher & App Fraud

  • Made for Advertising CTV Apps
  • Delisted CTV Apps
  • High IVT Risk CTV Apps
  • COPPA Child-directed Apps
  • High COPPA Compliance Risk Apps
  • Fraudulent CTV Bundle IDs

Supply Chain Fraud

  • Unauthorized Sellers
  • High Risk Supply Chain Object Nodes

Traffic Fraud

  • IPV4 and IPV6
  • Device IDs

Network Fraud

  • Data Center
  • Proxy Gateways
  • SSAI

Publisher & App Fraud

  • Made for Advertising Mobile Apps
  • Delisted Mobile Apps
  • High IVT Risk Mobile Apps
  • COPPA Child-directed Apps
  • High COPPA Compliance Risk Apps

Supply Chain Fraud

  • Unauthorized Sellers
  • High Risk Supply Chain Object Nodes

Traffic Fraud

  • IPV4 and IPV6
  • Device IDs

Network Fraud

  • Data Center
  • Proxy Gateways

Publisher & App Fraud

  • Made for Advertising domains & subdomains

Supply Chain Fraud

  • Unauthorized Sellers
  • High Risk Supply Chain Object Nodes

Traffic Fraud

  • User Agents
  • IPV4 and IPV6

Network Fraud

  • Data Center
  • Proxy Gateways

 

usecase-mfa

Block Made for Advertising (MFA) in CTV, Mobile and Websites

Learn More
usecase-spo

Block High Risk Supply Paths (SPO)

Learn More
usecase-bundle

Block Fraudulent Mobile and CTV Bundle IDs

Learn More
usecase-sellers

Block Fraudulent Ad Sellers

Learn More
usecase-coppa

Mitigate COPPA Compliance Risk

Restrict bidding on likely child-directed apps, especially those without a privacy policy or that share personal information.

Learn More

On-Premises Data Feeds for Customized Ad Fraud Prevention

ad-fraud-logo-1
Build Custom Logic

Build custom logic into your stack to optimize traffic quality, performance, and revenue

ad-fraud-logo-2
Apply Adaptable Risk Scores

Apply adaptable risk scores to meet traffic requirements for individual demand-side partners

ad-fraud-logo-3
Train Data Models

Train your data models to enhance performance against specific types of fraud

ad-fraud-logo-4
Minimize Clawbacks

Align with buy-side invalid traffic reporting to minimize clawbacks and expedite dispute resolution

ad-fraud-logo-5
Low Latency, Cost Effective Protection

Leverage on-premises data feeds for low-latency, cost-effective protection at high traffic volumes

ad-fraud-logo-6
Optimize Supply Paths

Optimize supply paths by blocking unauthorized sellers and high-risk paths

block-45-image

Block 45+ Types of Ad Fraud

Block known fraud vectors in connected TV, mobile apps and websites.

Pre-bid Blocking

Pre-Bid Blocking Tutorial 1: App Data Feeds
Pre-Bid Blocking Tutorial 2: Data Center Data Feeds
Pre-Bid Blocking Tutorial 3: DEFASE Data Feed
Pre-Bid Blocking Tutorial 4: Device ID Data Feed
Pre-Bid Blocking Tutorial 5: Domain Data Feeds
Pre-Bid Blocking Tutorial 6: IPV4 Data Feeds
Pre-Bid Blocking Tutorial 7: IPV6 Data Feeds
Pre-Bid Blocking Tutorial 8: OTT Device ID Data Feeds
Pre-Bid Blocking Tutorial 9: User Agent Data Feeds

More about Pixalate’s Pre-bid Blocking Data Feeds for Multidimensional Fraud Protection:

resource-icon1
Data Feeds Videos

WATCH: MFA’s Impact on Ad Spend in 5 Minutes

Learn More
resource-icon2
Research Highlights

READ: The Latest MFA Insights from Pixalate

Learn More
resource-icon3
Knowledge Base

LEARN: Tools for combating MFA on mobile, CTV, and web.

Learn More
resource-icon4
MFA Methodology

DIVE IN: Review Pixalate’s methodology for detecting MFA risk.

Learn More
resource-icon5
MFA Examples

SEE: Examples of MFA in mobile, CTV, and web contexts.

Learn More

Schedule a Demo

Interested in learning more about Pixalate’s ad fraud prevention solutions? Let’s connect. Share your challenges, and our team will be in touch shortly. Thank you for reaching out.
pixalate-logo-red-small
Copyright © 2024 Pixalate
US: 1775 Greensboro Station Place, Suite 425 McLean, Virginia 22102
EU: 10 Earlsfort Terrace Dublin 2 D02 T380, Ireland
SG: 10 Anson Road, #22-02 International Plaza, Singapore 079903
UK Phone: +44 (0)800 011 2050
US Phone: +1 888 749 2528
*By clicking Download and entering your email address, you are agreeing to our Terms of Use and have read and acknowledge our Privacy Policy.
Terms of Use  Privacy Policy  Cookie Policy  Join ATSAPI Slack Channel

Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”