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Q1 2023 Samsung CTV Trends Report

Pixalate's Samsung Connected TV Trends Report Q1 2023 analyzes Samsung Smart TV’s position in the open programmatic advertising market.

Key Findings

  • Samsung Smart TV global programmatic advertising market share reaches 19% in Q1 2023, up 3 points from 16% Q1 2022.
  • Samsung Smart TV IVT rate is 21%, slightly higher than Amazon Fire TV (20%) and Roku (20%)
In case you missed it, find out more in the Q1 2023 Samsung CTV Trends Blog

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