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Q1 2023 vMVPD Report - Roku

 

Pixalate's Q1 2023 vMVPD Report - Roku finds:

  • vMVPD apps drove 57% of ad impressions on Roku during Q1 2023.
  • In the same period, 75% of Roku global ad spend was on vMVPD apps 
  • IVT rates were measured to be 2x higher on non-vMVPD apps, at 18.9% for non-vMVPD apps vs 9.7% for vMVPD apps
In case you missed it, find out more in the Q1 2023 vMVPD Report - Roku blog

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