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Q3 2022 Delisted CTV Apps Report

 

Pixalate's Q3 2022 Delisted CTV Apps Report offers a detailed look at Connected TV (CTV) apps delisted from the Roku and Amazon Fire TV app stores.

  • 1.6k+ delisted apps (+397%) across Roku (1.6k) and Amazon Fire TV (49) in Q3 2022. That is 4% of all active CTV apps across both stores.
  • 452% increase on Roku apps delisted from Q2 to Q3 2022, and 14% increase of Amazon Fire TV apps delisted.
  • 10% of delisted apps had programmatic advertising detected in Q3 2022. Roku Active CTV apps had 100 times more ad spend than delisted apps in Q3.
  • Estimated $3MM in programmatic ad spend on delisted CTV apps in Q3 2022, according to Pixalate.

Download the full report - including the top 100 delisted CTV apps in Q3 2022 - for free today!

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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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