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Q4 2022 Delisted Mobile Apps Report

 

Pixalate's Q4 2022 Delisted Mobile Apps Report offers a detailed look at mobile apps delisted from the Apple and Google app stores.

The Report includes:

  • 1.4MM+ delisted apps across Google (737k+), Apple app stores (699k+) in 2022.
  • In Q4 2022, Apple delisted 8% of all apps on their store (Google 4%).
  • $45MM estimated programmatic ad spend on delisted apps in Q4 2022.
  • ...and more!
In case you missed it, find out more in the Q4 2022 Delisted Mobile Apps Blog
 

When you download Pixalate's Q4 2022 Delisted Mobile Apps Report, you will also be provided with a list of the top 200 most popular apps that were delisted in Q4 2022.

Download Report
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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