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Sberbank-related Websites (March 2022)

Sberbank is a state-owned Russian banking and financial services company. It is Russia’s largest financial institution, according to the U.S. Department of Treasury. The U.S. Department of Treasury stated that it has taken “significant and unprecedented action to respond to Russia’s further invasion of Ukraine by imposing severe economic costs,” including sanctions against Sberbank and certain of its subsidiaries.

Pixalate has identified at least six Sberbank websites. At least one of them — onlaine-sberbank.ru — is using Google Ads for monetization as of March 2, 2022.

In a short duration test on March 2, 2022, Pixalate observed several top advertisers buying ads on at least one of these websites. Download the full list of sites here for your own reference.

Read our blog to learn more.

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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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