Disclaimer: Pixalate's Seller Trust Indexes present ratings and rankings of programmatic advertising firms according to a number of categories. The categories reflect Pixalate's opinions with respect to the factors that Pixalate believes will be useful to purchasers of media inventory in making their purchasing decisions, and that will be of value to the advertising firms themselves. The scores or ratings in each category reflect Pixalate’s opinions regarding the performance of each company with respect to a particular category. The rankings reflect Pixalate's opinions regarding the relative performance of each firm with respect to the categories. Pixalate's opinions are just that – opinions, not facts or guarantees – but they are grounded in its proprietary technology and analytics, which Pixalate is continuously evaluating and updating.