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ON DEMAND - Supply Path Optimization: Protecting Against Supply Chain Fraud

Supply Path Optimization - Protecting Against Supply Chain Fraud ON DEMAND landing page header

Pixalate's recent virtual panel was an in-depth discussion of Supply Path Optimization (SPO) best practices to combat supply chain fraud and unlock direct, efficient supply paths in the programmatic advertising ecosystem.
 
Register now to receive a recording of the webinar.
 

Our updated Seller Trust Index incorporates SPO and Supply Chain Object (SCO) validation scores to help advertisers and demand-side platforms find supply partners with direct, quality inventory. In collaboration with Basis, we took a dive into the challenges and best practices around SPO, offering actionable insights and real-world examples.

Presented by:

  • Alec Botsford, Sales Engineer at Pixalate
  • Tyler Loechner, VP of Research and Platform Growth at Pixalate
  • Hawn Smith, Ad Fraud Product Manager at Pixalate
  • Ayse Pamuk, Manager of Platform Operations at Basis

What you'll learn:

  • What SPO means in 2025
  • The benefits of direct relationships on ad quality and performance
  • The relationship between SPO and ad fraud
  • How Pixalate’s Seller Trust Index leverages SPO scores
  • Basis’s approach to navigating SPO challenges and implementing best practices

Watch Recording
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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