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SSP Supply Path Optimization Ranking Report - Singapore

 

Pixalate's H2 2024 SSP Supply Path Optimization Ranking Report for Singapore ranks sell-side platforms (SSPs) based on supply path optimization (SPO). It focuses on programmatic advertising SSPs that sell the highest volume of ads via direct publisher relationships, including those that sell impressions across desktop and mobile web, mobile apps, and connected TV (CTV) apps.

The SPO scores contained in this report, along with the metrics used to calculate them, are based on Pixalate’s proprietary technology and methodology, applied to the billions of impressions we see across our customer base.

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