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Invalid Traffic and Supply Chain Fraud in Programmatic Advertising: Protecting Your Brand and Ensuring Sustainable Growth

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Join Pixalate and Start.io for a deep dive into the evolving landscape of Invalid Traffic (IVT) and Supply Chain Fraud in programmatic advertising. This exclusive virtual panel will take place on Friday, December 13, 2024, at 11:00 AM ET (UTC-5). 

Gain actionable insights from industry leaders to safeguard your programmatic investments while building trusted partnerships.

WHAT YOU’LL LEARN

  • The latest IVT threats and their financial and reputational impacts.
  • Start.io and Pixalate’s strategies for mitigating IVT using pre-bid blocking, post-bid measurement, and AI-powered solutions.
  • How Start.io leverages supply chain validation and competitive intelligence to enhance performance and trust.
  • Reputation management best practices for SSPs and the evolving role of curation in revenue growth.

PRESENTED BY

  • Brooke Huntley, VP of Product Marketing, Pixalate
  • Maddie Boudreau, Director of Content Strategy and Development, Pixalate
  • Omer Peled, VP Product, Start.io

Whether you’re a publisher, advertiser, or SSP navigating programmatic complexities, this panel will equip you with the tools and knowledge to protect your investments and optimize your supply chain.

Register Now
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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