Supply Chain Object Post-Bid Verification & Pre-Bid Blocking Technology

 
 

 

Reason Codes Analytics Dashboard

Reason Codes

Pixalate classifies invalid SCO information using validation & verification reason codes for every ad impression.

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Validation Reason Codes

  • Missing version
  • Missing complete flag
  • Missing node ID
  • Invalid node ID format
  • Incomplete node information

Verification Reason Codes

  • SCO not provided
  • SCO declared incomplete
  • Publisher missing in SCO
  • Direct seller not authorized
  • Reseller not authorized
  • Reseller listed as direct seller
  • Link in SCO missing in sellers.json
  • Unable to resolve publisher domain
  • Ads.txt not resolved
  • App-ads.txt not resolved
  • Sellers.json not resolved
Validate OpenRTB SCO Specifications and Verify Supply Chain across CTV, Mobile Apps and Websites
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2.5B+
Mobile Apps + Device IDs
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300M+
CTV Apps Analyzed + Device IDs
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2B+
Websites + IPv4 & IPv6

Solving for Supply Chain Quality at Scale

Pixalate’s data science team leveraged supply chain validation & verification to analyze billions of open programmatic advertising impressions …
25%
SCO enabled traffic failed verification
64%
Higher IVT rate when an alleged ‘complete’ chain fails SCO validation
80%
Higher IVT rate for impressions with SCOs that had longer chains (3+ nodes)
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BENEFITS: Pixalate’s SCO Verification & Validation solutions enable buyers to

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sco-check-icon Ensure compliance of the OpenRTB Supply Chain Object specification by identifying and blocking traffic from unauthorized sellers and reseller.
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sco-check-icon Block publishers and sellers with invalid ads.txt/app-ads.txt/sellers.json.
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sco-check-icon Uncover sellers and publishers with incomplete SCOs to ensure their compliance.
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sco-check-icon Identify redundant paths from publishers to eliminate potential bid duplication.
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sco-check-icon Assess chain lengths on ad traffic to optimize paths with low IVT and high viewability percentages.
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Use Cases

Pixalate’s Supply Chain Object Validation and Verification product suite delivers insights for supply optimization.
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Validate the supply chain object

  • Ensure compliance, flag structural issues, highlight malformed SCOs, across each node of the supply chain.
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Eliminate unauthorized sellers

  • Cross-check SCO with publishers' ads.txt and app-ads.txt files to authenticate seller authorization.
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Combat ad fraud

  • SCO verification failure correlates to 64% higher invalid traffic.
    (according to Pixalate’s research)
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Avoid redundant paths

  • Locate path inefficiencies and audit chain lengths and locate inefficiencies in the supply path.
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Additional resources
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SCO Videos
Learn about the Supply Chain Object in 5 minutes.
 
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Research Reports
View the latest research reports from Pixalate on the usage and state of the OpenRTB SCO in the industry.
 
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Reason Codes
Detailed list of reason codes associated with the various issues that Pixalate’s SCO Validation and Verification can find.
 
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API Documentation
Read more about the SCO Validation and Verification API.
 
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Knowledge Base
Learn more about SCO Validation and Verification capabilities, and how to use the tools & API.
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”