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Teacher Approved Apps Analysis - Google Play Store

Pixalate's Q3 2024 Google Play Store ‘Teacher Approved’ Apps Privacy Risks & Data Sharing Insights report examines the extent to which personal information is accessed and shared by apps in the “Teacher Approved” program as well as close look at apps in the program that apparently fail to seek Verifiable Parental Consent (VPC) but still share personal information in the advertising bid stream.

Key Findings:

  • Lack of Parental Consent: 23+ million user ratings across “Teacher Approved” apps that do not obtain Verifiable Parental Consent (VPC)** but still share location or IP address data in the ad bid stream
  • Scale of Potential Risks: 85+ million user ratings on “Teacher Approved'” apps with app-ads.txt files - meaning the apps are enabled for programmatic ads, including targeted ads
  • Transmission of Location Data: 531+ million downloads across 534 “Teacher Approved” apps that transmit location data in the programmatic advertising bid stream*
  • ‘Sensitive’ Information Requests: 37+ million user ratings across 1,276 “Teacher Approved” apps that request access to personal information via permissions*

 Download the full Teacher Approved Apps Analysis report today for more.

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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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