The Top Roku Connected TV (CTV) Ad Fraud Types in Q2 2024 Report shines light upon the top ad fraud types across apps on the Roku app store. The IVT types are rated according to the share of invalid traffic within each CTV app store.
To compile the research in this series, our data science team analyzed over 17.5 billion open programmatic advertising impressions and nearly 7k mapped CTV apps across Roku, Amazon Fire TV, Apple TV, and Samsung TV in Q2 2024.
Download the Roku report to discover the Top Ad Fraud Types in Q2.
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Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”