Pixalate's Trust & Safety Advisory Board

About the Trust & Safety Advisory Board

Pixalate has formed a Trust and Safety Advisory Board, helmed by a former Federal Trade Commission (FTC) enforcer and composed of qualified educators, to review and assess mobile apps through the lens of the COPPA Rule on an ongoing basis.

Pixalate’s Trust & Safety Advisory Board was founded in 2022 by Allison Lefrak, SVP of Public Policy, Ads Privacy, and COPPA Compliance at Pixalate. Before joining Pixalate, Ms. Lefrak spent nearly ten years at the FTC in the Office of International Affairs and the Division of Privacy and Identity Protection. The FTC is the federal agency charged by Congress with implementing and enforcing COPPA. While at the FTC, Ms. Lefrak led an investigation into TikTok’s practices for allegedly violating COPPA resulting in a settlement in 2019. The $5.7 million civil penalty was the FTC’s largest-ever under COPPA at the time.  

Pixalate’s new COPPA Compliance Tool continuously monitors the Google and Apple stores — including the roughly 1.5MM-2MM new apps added each year — to identify apps likely to be child-directed. Pixalate’s methodology utilizes app categorization, content rating, natural language processing, child-related keyword scanning, and machine-learning algorithms, coupled with oversight from Pixalate’s Trust and Safety Advisory Board Members, who review selected apps based on the factors outlined in the FTC’s COPPA Rule. Read more about our COPPA Compliance Methodology.