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Webinar: Connected TV (CTV) Ad Supply Chain Trends in H1 2021

Webinar Cover H1 2021 CTV Supply Chain Trends

Join Pixalate and XUMO for a webinar on Thursday, November 18, 2021, at 1 pm ET (5 pm UTC), for an in-depth look at the latest trends in the Connected TV (CTV) open programmatic ad supply chain.

Pixalate's data science team analyzed over 60,000 CTV apps in H1 2021 across major app stores, including Roku, Amazon Fire TV, and Samsung, to compile the research reviewed in the webinar.

Presented by

  • Brooke Huntley, VP of Product Management, Pixalate
  • Joseph Lerner, Sr. Director of Sales, XUMO
  • Moderated by Tyler Loechner, Director of Marketing, Pixalate

What you'll learn

  • CTV ad spend trends
  • User engagement trends
  • Ad fraud in CTV
  • Household reach via CTV open programmatic advertising
  • CTV device trends
  • Roku Channel Store and Amazon Fire TV Channel Store Insights

Register today!

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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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