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ON DEMAND - Webinar: Quantifying Made-For-Advertising (MFA) Risk in 2024: Rise and Fault of MFA Publishers

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Pixalate's recent webinar was an in-depth discussion of Made For Advertising (MFA) websites, the prevalence of MFA inventory, it’s impact on the ad tech ecosystem, and how to use Pixalate’s MFA blocking technology and analytics reporting to combat this traffic.
 
Register now to receive a recording of the webinar.
 

Presented by:

  • Tyler Loechner, VP of Platform Growth & Research, Pixalate
  • Amit Shetty, VP of Ad Fraud Platform, Pixalate
  • Melwin James Poovakottu, Director of Data Science, Pixalate

What you'll learn:

  • Background to MFA - Pixalate’s view
  • Examples of MFA across Environments
  • MFA Methodology
  • Inventory sources with the highest concentration of MFA
  • Pixalate solutions to report on and mitigate MFA
  • And more

Pixalate’s October 2023 MFA Report found:

  • 11% of global open programmatic web ad spend goes to MFA websites 
  • 20% higher IVT (invalid traffic, including ad fraud) rate on MFA websites 
  • 70% of ad spend on MFA websites goes to websites with private domains

Watch Recording
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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