SSAI in 2020: How MRC accreditation helps combat IVT in OTT/CTV advertising (Webinar)

This event has concluded. Read the recap and watch the recording here.

In 2020, Pixalate earned accreditation from the Media Rating Council (MRC) for multiple metrics across over-the-top (OTT)/Connected TV (CTV) environments, including server-side-ad-insertion (SSAI) measurement metrics. 

To educate the marketplace on how these breakthrough accreditations will directly impact OTT/CTV advertising, we are hosting a short webinar on Thursday, May 7, 2020 at 1PM EST.

SSAI in 2020: What you’ll learn in the webinar on OTT/CTV advertising

Presented by Pixalate product manager Chris Schwarz, we’ll cover the following topics and more in the webinar:

• Overview of Pixalate’s latests MRC accreditations, including our new SSAI measurement metrics
• Examples of ad fraud activity in OTT/CTV
• What OTT/CTV buyers and sellers need to know about “SSAI” — including security loopholes
• The practical steps of how Pixalate’s MRC accreditations will be put to use to protect investments

Register now to reserve your spot.

About the presenter

Chris Schwarz, Product Manager - Operations & Compliance at Pixalate, is one of the industry’s foremost experts on MRC accreditation and invalid traffic (IVT) measurement metrics.

Schwarz was previously at Ernst & Young, specializing in audits of MRC clients. Schwarz has been intricately involved in both GIVT and SIVT-specific audits across desktop, mobile web, mobile in-app, OTT, and traditional television environments.

Prep reading: What is SSAI & why is it such a big threat to OTT/CTV advertising?

Our webinar will cover the bases, but you can study up on SSAI and OTT/CTV risk factors through many of our blog posts.

Education on all facets of OTT/CTV advertising — including SSAI — is still required to catch the industry up to speed.

Here are some resources to help you in your understanding of SSAI and OTT/CTV advertising:

• Why SSAI is the biggest threat to OTT/CTV advertising: Over 26% of all SSAI transactions are invalid
• How fraudsters exploit security gaps in SSAI: It’s inherently difficult to distinguish between real and fake requests when SSAI is used, and scammers use this to their advantage
• How Pixalate measures OTT/CTV ad fraud, including SSAI: A variety of data points, back-end composite signal analysis, and analysis of publicly-available information
• Industry standards for SSAI in OTT/CTV: Including VAST 4.0, VAST 4.1, and IAB and MRC measurement guidelines
• Top 5 OTT/CTV ad fraud myths: There are plenty of myths about OTT/CTV advertising, including many misconceptions around the security of SSAI transactions

Additionally, check out our 2020 ad fraud discoveries showing how OTT/CTV advertisers are losing money to apparent scams: DiCaprio and Monarch.

Reserve your spot for the SSAI in 2020 webinar

Join us to learn about the OTT/CTV risk factors advertisers are tasked with in 2020 — including SSAI — and how the latest measurement methodologies and technologies can help advertisers protect investments, improve transparency, and combat ad fraud.