Pixalate is pleased to announce that it has earned MRC accreditation for multiple Connected TV/OTT and Server-Side Ad Insertion (SSAI) measurement metrics. To learn how it impacts Connected TV/OTT advertisers, join our short webinar on Thursday, May 7, 2020 at 1pm EST.
Pixalate’s achievement of MRC accreditation for Server-Side Ad Insertion (SSAI) measurement metrics seeks to drive greater transparency in OTT/CTV channels
PALO ALTO, Calif., April 27, 2020 — Pixalate, a global ad fraud intelligence and marketing compliance platform, today announced it has earned accreditations for multiple metrics from the Media Rating Council (MRC) across over-the-top (OTT)/Connected TV (CTV) environments, including server-side-ad-insertion (SSAI) measurement metrics.
Pixalate considers server-side-ad-insertion to be one of the largest risk factors to OTT/CTV advertising, threatening millions in ad spend each year. Pixalate’s accreditation for SSAI measurement metrics spans desktop, mobile web, mobile app, and OTT/CTV environments.
Pixalate now maintains MRC accreditation both for video and display advertising SIVT detection and filtration for OTT/CTV. Here are Pixalate’s current OTT/CTV MRC accreditations:
Pixalate now holds MRC accreditation for SIVT detection and filtration across the spectrum of digital advertising environments and creative types, including desktop, mobile, and Connected TV/OTT devices.
Pixalate has earned MRC accreditation across the following SSAI measurement metrics as recorded across digital advertising channels (desktop, mobile web, mobile app, and OTT/CTV environments):
“Pixalate has once again been found to have met MRC’s rigorous requirements for accreditation,” said George W. Ivie, Executive Director and CEO of the MRC. “This time, the scope of its newly accredited measurements includes not only additional OTT metrics, but also a range of display and video Tracked Ads metrics for SSAI traffic. The latter of these, in particular, stands as clear evidence of Pixalate’s position at the forefront of this fast-growing and challenging area of digital measurement.”
"Pixalate is excited to continue innovating in OTT measurement and invalid traffic prevention to protect buyers and sellers from attacks in this critical ecosystem," said Jalal Nasir, CEO of Pixalate. "We are proud to earn additional MRC accreditations to meet the rising requirements set by brands and platforms concerned about protecting their reputation from ad fraud and other threats."
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About Pixalate
Pixalate is a global ad fraud intelligence and marketing compliance platform that works with brands and platforms to prevent invalid traffic and improve ad inventory quality. We offer the only system of coordinated solutions across display, app, video, and OTT/CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop, mobile web, mobile in-app, and OTT/CTV advertising. www.pixalate.com
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Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”
