Here are some of Pixalate's 2023 company highlights:
Pixalate’s Ad Fraud and Compliance (AFAC) Research team has published over 160 reports in 2023 covering a variety of topics including ad fraud, privacy compliance, ad industry benchmarks, and more. Did you miss any?
Catch up on some of our top reports from the year:
The CTV Supply-Side Platform (SSP) Global Market Share Report evaluates programmatic advertising Sell-Side Platforms (SSPs) by their estimated market share for CTV platforms, analyzing advertising data and billions of open programmatic impressions from multiple sources.
Download the latest versions of the report:
The Global CTV Device Market Share Report breaks down CTV device market share by global region based on their share of open programmatic ad traffic, with the Pixalate team having conducted a thorough review of billions of open programmatic advertising transactions.
Download the latest version of the report:
%20Websites%20Report%20-%20Landing%20page%20cover.png?width=418&height=235&name=AFAC%20Made%20for%20Advertising%20(MFA)%20Websites%20Report%20-%20Landing%20page%20cover.png)
Download the latest version of the report:
The Mobile Supply Side Platform (SSP) Market Share Reports for the Google Play Store and Apple App Store analyzes advertising data from multiple sources across the entire advertising stack, including ad agencies and DSPs, to SSPs, exchanges, and publishers while excluding impressions marked as Invalid Traffic (IVT).
Download the latest versions of the report:
As GDPR turns 5 years old, the U.S. ad industry seeks to peddle influence - "In the absence of such federal legislation, some vendors seek to help industry actors better establish the privacy compliance of their supply chains with Pixalate understood to be readying such an offering that will help marketers and publishers understand if their partners meet requirements across the U.S. The company’s CEO Jalal Nasir, claimed Apple and Google’s inaction over enforcing their stated privacy requirements on their respective app stores has furthered some of these issues."
TikTok, Other Mobile Apps Violate Privacy Regulations - "...a new report from Pixalate analyzing the privacy policy of every US-registered child-directed app in the Apple App Store found that the majority (54%) of those apps appear to violate the Children's Online Privacy Protection Act (COPPA)."
Pixalate Gets High Marks for New Standards Index for In-App Mobile Ads -"Pixalate, a company with a solid reputation in the field of fraud protection and data intelligence, is getting widespread industry praise for the recent introduction the industry’s first monthly in-app Mobile Seller Trust Index (MSTI)... ...Pixalate introduced the monthly Global Seller Trust Index for display and mobile web advertising in December 2014. Now the company’s MSTI will provide an index based on factors specific to in-app mobile ads."
"MediaGo Partners with Pixalate to Enhance Ad Fraud Detection and Prevention" - in 2023, MediaGo, a part of Baidu Global, formed a global partnership with Pixalate. By leveraging Pixalate's advanced technology, MediaGo aims to ensure high-quality advertising experiences for its users and combat ad fraud effectively. This partnership highlights the commitment of both companies to create a more secure and reliable advertising ecosystem.
Download the latest version of the report:
The Apple TV CTV Trends Report analyzes Apple TV’s position in the CTV device landscape and the open programmatic advertising marketplace. The report provides a deep dive into CTV trends related to Apple TV, including estimated device market share by global region, top grossing apps in Apple TV’s tvOS app store, and invalid traffic.
Download the latest version of the report:
Download the latest version of the report:
