Pixalate’s October 2023 Made For Advertising (MFA) Benchmark Report for Connected TV (CTV) Apps reveals $144MM in estimated annual ad spend going to CTV MFA apps via open programmatic advertising
London, UK 27 December 2023 --- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the October 2023 Made For Advertising (MFA) Benchmark Report for Connected TV (CTV) Apps. The report benchmarks advertising trends on MFA CTV apps, including ad spend, invalid traffic (IVT) and ad fraud, the top ad platforms (SSPs) selling ads on MFA CTV apps, and the MFA CTV apps with the most advertising.
MFA CTV apps can feature intrusive advertising techniques like auto-play videos or ads restricting access to content, often resulting in a poor advertising-to-attention ratio.
Pixalate’s data science team analyzed over 6 billion programmatic ad impressions on over 5,550 CTV apps across Roku, Amazon Fire TV, Apple TV, Apple tvOS, and Samsung Smart TV platforms in October 2023 to compile this research.
Pixalate’s Made for Advertising (MFA) CTV Apps Benchmark Report includes:
Download the full report here.
About Pixalate
Pixalate is a global market-leading ad fraud protection, privacy, and compliance analytics platform. Pixalate works 24/7 to guard your reputation and grow your media value by offering the only system of coordinated solutions across display, app, video, and CTV for the detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com
Disclaimer
The content of this press release, and the Global Benchmark Report for Made For Advertising Connected TV Apps (the "Report"), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Any data shared in this press release and/or the Report is grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person, website, or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied.
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”
