Welcome to Pixalate’s CTV & Mobile App Manual Reviews According to COPPA, a series containing the detailed factors the Trust & Safety Advisory Board educators used to assess an app’s child-directedness.
The educators manually review thousands of mobile apps available in the Google Play & Apple App Stores as well as connected TV (CTV) apps from the Roku Channel Store and Amazon Fire TV App Store using the COPPA Rule factors shown below & make those results available to the public at ratings.pixalate.com.
This post takes a look at a popular mobile app (1 million+ downloads) from the Google Play Store & Apple App Store. Our reviewer discusses how the subjective factors set forth in the COPPA Rule apply to the app and factor into the reviewer's determination as to whether the app is child-directed or general audience (i.e., it is not targeting children).
The teacher will indicate the factors they relied upon in their assessment using the 10 factors shown below that reflect the 10 child-directed factors in the COPPA Rule.
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Dice Dreams engaging gameplay incorporates rolling dice, and improving and designing kingdoms. Players have to build and expand their kingdom by decisively rolling dice to accomplish different objectives and conquer challenges. The players will spend coins collected from rolling dice to restore the kingdom. Unlocking new kingdoms will change the visual in the gameplay after you complete each one. The visual content and animation have child-oriented activities with colorful cartoonish characters. Dice Dreams is a fun casual game with entertaining challenges that allow the player to build kingdoms, use strategic play, and interact with friends.
Each time players roll the dice they earn free coins to build their kingdom. Players can also earn free rolls as a result of regular dice rolls. Play minigames to attack friends to win coins and steal coins by rolling big dice with more coins stolen with each roll at a higher outcome.
There is no age gate and you can play as a guest for free or sign up with Facebook. The app does have in-app purchasing and in-game currency. It is rated E for Everyone in the Google Play store and 4+ in the iOS store.
Privacy:
The developer’s privacy policy states, “Our services are not intended for, and we do not knowingly collect Personal Data from persons under the age of eighteen(18)...we do not track individuals’ online activities over time and across third-party websites or online services…we don’t permit third parties to track individuals’ online activities on our Site and App. ”
Find Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page
Screenshots of Dice Dreams
Pixalate’s Trust and Safety Advisory Board was created to bring in individuals with experience using child-directed apps in the classroom to review and assess which apps are child-directed. This manual review process serves to quality check Pixalate’s automated review process. See our full methodology for more information.
Disclaimer
This blog post published by Pixalate is available for informational purposes only and is not considered legal advice. By viewing this blog post, the reader understands and agrees that there is no attorney-client relationship between the reader and the blog publisher. The blog should not be used as a substitute for legal advice from a licensed professional attorney in the applicable jurisdiction(s), and readers are urged to consult their own legal counsel on any specific legal questions concerning any specific situation. The content of this blog post reflects Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees; and this blog post is not intended to impugn the standing or reputation of any entity, person or app, but instead, to report findings pertaining to mobile and Connected TV (CTV) apps.
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”