This week's review of ad fraud and privacy in the digital advertising space:
Pixalate this week released the Q2 2024 Global Desktop & Mobile Web Invalid Traffic Benchmark Report, analyzing the invalid traffic rates for open programmatic advertising on desktop and mobile websites. Our data science team analyzed over 19 billion global open programmatic advertising impressions across desktop and mobile web in Q2 2024 to compile this research.
We also released the Q2 2024 Global Mobile App Invalid Traffic Benchmark Report, analyzing the invalid traffic rates for open programmatic advertising on mobile apps from the Google Play Store and Apple App Store. Our data science team analyzed 5.4M active mobile apps and 63 billion global open programmatic advertising impressions to compile this research.
The Q2 2024 Global Connected TV (CTV) Invalid Traffic Benchmark Report, analyzes the invalid traffic rates for open programmatic advertising on CTV devices including Roku, Apple TV, Samsung Smart TV, Amazon Fire TV, LG, Vizio, Xiaomi, and more. For this, 100k CTV apps and over 6 billion global open programmatic advertising impressions were analyzed.
"Our partnership with Pixalate represents a significant step forward in enhancing transparency and fraud protection. Our mission is to provide complete trustworthiness, efficiency, and a green and clean environment for our clients. This collaboration allows us to closely monitor our traffic quality, ensuring ad spend is directed solely to legitimate publishers whose success is crucial to the health of the open web, ” said Ana Garcia Castro, CEO of EscalaX.
See the original press release here.
Pixalate's Trust & Safety Advisory Board regularly publish manual reviews where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page
Pixalate are attending DMEXCO, 2024 this month, a gathering that unites industry leaders, marketing and media experts, as well as technology innovators to establish the digital agenda. Scheduled for September 18 and 19, 2024, the event will take place in Cologne, Germany. Team Pixalate will be available to answer any questions about our platform offerings in ad fraud protection and privacy compliance for Desktop and Mobile Web, Connected TV (CTV), and mobile.
You can find out more and schedule a meeting with the team:
We are also attending the London Lunch & Learn on Monday the 16th of September.
If you are attending the event and would like to chat with us, please arrange a meeting below:
