--- title: Pixalate's April 2024 CTV App Spoofing Report description: Pixalate's April 2024 CTV App Spoofing Report provides a breakdown of CTV apps that appear to be being spoofed on the Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV Stores. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/CTV%20APP%20SPOOFING%20REPORTS%20APRIL%2c%202024.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/social-suggested-images/f.hubspotusercontent40.nethubfs2364596Blog_MediaBlog%20photospixalate-blog-bg.png) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) | [CTV](https://www.pixalate.com/blog/topic/ctv) | [IVT](https://www.pixalate.com/blog/topic/ivt) | 3 min read # Pixalate’s April 2024 Ad Fraud Research on Global CTV App Spoofing on Apple TV, Amazon Fire TV, Roku, & Samsung TV: 8.3% of CTV App Traffic is Spoofed - TNT, Lifetime, USA Network Among Most at Risk Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) May 16, 2024 11:00:00 AM *Pixalate’s research reveals that Apple TV apps were the most at risk of CTV app spoofing, with an app spoofing rate of 13%, as measured by Pixalate, followed by Amazon Fire TV apps (9%), Roku apps (6%), and Samsung Smart TV apps (**4**%)* **LONDON, May 16, 2024 **-- [Pixalate](https://www.pixalate.com/), the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the April 2024 Connected TV (CTV) App Spoofing Reports for [Roku](https://www.pixalate.com/ctv-app-spoofing-report-for-roku), [Amazon Fire TV](https://www.pixalate.com/ctv-app-spoofing-report-for-fire-tv), [Samsung Smart TV](https://www.pixalate.com/ctv-app-spoofing-report-for-samsung), and [Apple TV](https://www.pixalate.com/ctv-app-spoofing-report-for-apple-tv). The reports reveal which CTV apps are most at risk of app spoofing. Malicious actors can use invalid traffic (IVT) techniques, such as app spoofing, to disguise the CTV app traffic source. In this scheme, an app, like a ‘fireplace screensaver,’ might be misrepresented as a popular app, such as “ESPN,” to attract advertisers. (See Pixalate’s [‘Monarch’](https://www.pixalate.com/blog/monarch-ott-ctv-ad-fraud-scheme) CTV ad fraud scheme discovery for an example.) Pixalate’s data science team analyzed over 2.8 billion global open programmatic advertising impressions across over 6k CTV apps (including delisted) across the Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores in April 2024 to compile this research. ## **Global Open Programmatic CTV App Spoofing Data: April 2024** - Apple TV: **13%** - Amazon Fire TV: **9%** - Roku: **6%** - Samsung Smart TV: **4%** ## **Top Roku CTV apps at risk of spoofing in April 2024** **![Roku_ Top spoofed CTV apps](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Roku_%20Top%20spoofed%20CTV%20apps.png?width=960&height=540&name=Roku_%20Top%20spoofed%20CTV%20apps.png)** 1. [Watch TNT](https://ratings.pixalate.com/insight/ctv/154157/GLOBAL/roku?month=202404) 18% 2. [USA Network](https://ratings.pixalate.com/insight/ctv/75151/GLOBAL/roku?month=202404) 50%+ 3. [CNN](https://ratings.pixalate.com/insight/ctv/65978/GLOBAL/roku?month=202404) 45% 4. [NHL](https://ratings.pixalate.com/insight/ctv/2531/GLOBAL/roku?month=202404) 32% 5. [YWBD](https://ratings.pixalate.com/insight/ctv/646296/GLOBAL/roku?month=202404) 50%+ ## **Top Amazon Fire TV CTV apps at risk of spoofing in April 2024** **![Fire TV_Top spoofed CTV apps](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Fire%20TV_Top%20spoofed%20CTV%20apps.png?width=960&height=540&name=Fire%20TV_Top%20spoofed%20CTV%20apps.png)** 1. [Watch TNT](https://ratings.pixalate.com/insight/ctv/B00BI583GE/GLOBAL/firetv?month=202404) 48% 2. [WSFL News](https://ratings.pixalate.com/insight/ctv/B08B77MZGP/GLOBAL/firetv?month=202404) 50%+ 3. [KGWN News](https://ratings.pixalate.com/insight/ctv/B00V3UNWU6/GLOBAL/firetv?month=202404) 32% 4. [Lifetime](https://ratings.pixalate.com/insight/ctv/B00E5NH6YG/GLOBAL/firetv?month=202404) 20% 5. [Plex: Stream Movies & TV](https://ratings.pixalate.com/insight/ctv/B004Y1WCDE/GLOBAL/firetv?month=202404) 11% ## **Top Samsung Smart TV CTV apps at risk of spoofing in April 2024** **![Samsung_Top spoofed CTV apps](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Samsung_Top%20spoofed%20CTV%20apps.png?width=960&height=540&name=Samsung_Top%20spoofed%20CTV%20apps.png)** 1. [Pluto TV](https://ratings.pixalate.com/insight/ctv/G18229011675/GLOBAL/samsung?month=202404) 20% 2. [CNN](https://ratings.pixalate.com/insight/ctv/G22230020169/GLOBAL/samsung?month=202404) 22% 3. [Xumo Play](https://ratings.pixalate.com/insight/ctv/G16300008593/GLOBAL/samsung?month=202404) 27% 4. [Philo: Shows, Movies, and Live TV](https://ratings.pixalate.com/insight/ctv/G22223020133/GLOBAL/samsung?month=202404) 11% 5. [YES Network](https://ratings.pixalate.com/insight/ctv/G23046022089/GLOBAL/samsung?month=202404) 35% ## **Top Apple TV CTV apps at risk of spoofing in April 2024** **![tvOS_Top spoofed CTV apps](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/tvOS_Top%20spoofed%20CTV%20apps.png?width=960&height=540&name=tvOS_Top%20spoofed%20CTV%20apps.png)** 1. [Scripps News](https://ratings.pixalate.com/insight/ctv/330879884/GLOBAL/tvos?month=202404) 33% 2. [ESPN: Live Sports & Scores](https://ratings.pixalate.com/insight/ctv/317469184/GLOBAL/tvos?month=202404) 25% 3. [Atmosphere TV](https://ratings.pixalate.com/insight/ctv/1557287817/GLOBAL/tvos?month=202404) 12% 4. [AMC: Stream TV Shows & Movies](https://ratings.pixalate.com/insight/ctv/1025120568/GLOBAL/tvos?month=202404) 26% 5. [Plex: Watch Live TV and Movies](https://ratings.pixalate.com/insight/ctv/383457673/GLOBAL/tvos?month=202404) 11% ** **Download to see more apps - the top 15 per platform - at risk of spoofing in April 2024, as measured by Pixalate: [![Samsung Smart TV](https://no-cache.hubspot.com/cta/default/2364596/73f0f36e-a36c-4f0d-91a2-f324c07885a9.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/73f0f36e-a36c-4f0d-91a2-f324c07885a9)     [![Amazon Fire TV](https://no-cache.hubspot.com/cta/default/2364596/01c6869f-e40f-40b6-be3b-cbe81d83ca69.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/01c6869f-e40f-40b6-be3b-cbe81d83ca69) [![Apple TV](https://no-cache.hubspot.com/cta/default/2364596/bbd52d9b-e455-4403-aa6e-cec5ef606fa1.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/bbd52d9b-e455-4403-aa6e-cec5ef606fa1)     [![Roku](https://no-cache.hubspot.com/cta/default/2364596/bcbfb11b-69a1-4924-ab95-3e65e6ae8858.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/bcbfb11b-69a1-4924-ab95-3e65e6ae8858) ***Pixalate’s App Spoofing reports for other platforms:*** - [Apple App Store](https://www.pixalate.com/mobile-app-spoofing-report-apple-app-store) - [Google Play Store](https://www.pixalate.com/mobile-app-spoofing-report-google-play-store) **Methodology** To compile this research, Pixalate’s data science team took the following steps: 1. Identify “Highly Impacted” CTV apps: On each respective platform, Pixalate identified apps with the highest rate of spoofed traffic (e.g. the percentage of all traffic purporting to come from the app that does not actually come from the app). In the context of this research, “Highly Impacted” apps are apps that have an app spoofing rate of 10%+ or apps that have an app spoofing rate greater than 90% of other apps on a given platform, whichever is lower. 2. The “Highly Impacted” apps are then ranked by volume of spoofed impressions. ***About Pixalate*** Pixalate is a global platform for privacy compliance, ad fraud prevention, and data intelligence in the digital ad supply chain. Founded in 2012, Pixalate’s platform is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is MRC-accredited for the detection and filtration of Sophisticated Invalid Traffic (SIVT). [www.pixalate.com](https://www.pixalate.com/) ***Disclaimer*** *The content of this post, and the App Spoofing Report (the “****Report****”), reflect Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Report are intended to impugn the standing or reputation of any entity, person or app, but instead, to report findings and apparent trends in the time period studied. Per the *[*MRC*](http://www.mediaratingcouncil.org/063014%20Viewable%20Ad%20Impression%20Guideline_Final.pdf)*, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the *[*MRC*](http://mediaratingcouncil.org/101515_IVT%20Addendum%20FINAL%20(Version%201.0).pdf)*, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate's April 2024 Global Mobile Publisher Trust Index for Apple App Store and Google Play Store: Candy Crush, Weather Radar Rank No. 1 in North America](https://www.pixalate.com/blog/mobile-publisher-trust-index-april-2024) [** ](https://www.pixalate.com/blog) Next Story [Pixalate's COPPA Manual Reviews: ‘Calcudoku · Math Logic Puzzles' →](https://www.pixalate.com/blog/app-review-series-calcudoku-math-logic-puzzles) ## You May Also Like These Stories on Ad Fraud [![](https://www.pixalate.com/hubfs/vMVPD%20Apps%20Traffic%20Analysis%20Report%20blog%20cover.png) ](https://www.pixalate.com/blog/pixalate-releases-global-top-20-most-popular-ctv-virtual-multichannel-video-programming-distribution-vmvpd-apps-reports-for-q1-2026) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Global Top 20 Most Popular CTV Virtual Multichannel Video Programming Distribution (vMVPD) Apps Reports for Q1 2026: ‘Hulu’ No. 1 on Apple TV, ‘Tubi’ Leads on Roku, ‘Pluto TV’ leads on Amazon Fire TV](https://www.pixalate.com/blog/pixalate-releases-global-top-20-most-popular-ctv-virtual-multichannel-video-programming-distribution-vmvpd-apps-reports-for-q1-2026) Jun 10, 2026 9:00:00 AM | 3 min read [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/MONTHLY%20MOST%20COMMON%20MOBILE%20AD%20FRAUD%20TYPES%20GOOGLE%20-%20APPLE%20BLOG%20COVER.png) ](https://www.pixalate.com/blog/pixalates-may-2026-most-common-mobile-app-ad-fraud-types) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Pixalate Releases May 2026 Most Common Mobile App Ad Fraud Types: ‘High Risk Device ID’ Most Common Type Across Google Play Store (32%); 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