This week's review of ad fraud and privacy in the digital advertising space:
Pixalate released the Q1 2023 COPPA Violation Risk Report - Apple App Store. The report is part of Pixalate’s Privacy Disclosure & Compliance Series and features a comprehensive analysis of privacy policies across all 14,000 U.S.-registered likely child-directed mobile apps available for download in the Apple App Store. Find out more in this blog, and download the report below.
Pixalate released the March 2023 CTV Ad Fraud Series, where we highlight unique forms of invalid traffic (IVT), inclusive of “ad fraud,” across the Connected TV (CTV) open programmatic advertising marketplace. Find out more in this blog, and download the report below.
Pixalate released the February 2023 Publisher Trust Index (PTI), a global approach to quality measurement and monthly rankings of the world's mobile and Connected TV (CTV) apps, bringing transparency to the programmatic advertising ecosystem. You can read more in this blog, and check out the rankings below.
Pixalate continued its CTV and Mobile App Manual Reviews According to COPPA series, containing the detailed factors the Trust & Safety Advisory Board educators used to assess an app’s child-directedness. This week we reviewed multiple apps from the 'Animal Math' series from the Apple and Google App Stores, and the Amazon Fire TV Store. You can read the first review of 'Animal Math - 2nd Grade' (Mobile) here, and find further reviews listed below:
This week, the BBC covered news of a $4.2bn lawsuit that's been filed against Google in their article titled "Google faces new multi-billion advertising lawsuit"
The tech giant are alleged to have unlawfully used a dominant position in online adverts in a way that reduced what publishers could make from them.
Google declared it would fight the "speculative and opportunistic" action vigorously.
The Pixalate team was at the IAPP Global Privacy Summit in Washington, DC this week conducting meetings and taking questions about Pixalate’s platform offerings in ad fraud protection and privacy compliance for both Connected TV (CTV) and mobile. We would like to thank everyone who stopped by, and urge you to keep an eye out for our next event.
