This week's review of ad fraud and privacy in the digital advertising space:
Pixalate this week released the Q3 2023 Invalid Traffic Benchmark Reports for:
Pixalate this week released the Children's Privacy Risks in ‘Santa Calling’ Mobile Apps 2023 Report. Pixalate conducted a comprehensive analysis of all Santa Calling apps. In total 231 apps were analyzed, with 16 found to be subject to the Children’s Online Privacy Protection Act (COPPA) Rule.
Pixalate this week released the Q3 2023 Abandoned Mobile Apps Report, analyzing apps from the Google Play Store and Apple App Store that have been “abandoned.” An app is considered abandoned if it has not been updated in at least two years. As of Q3 2023, over two million apps are now abandoned between the Google (1.4+ million) and Apple (565k) app stores - up 14% YoY.
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Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”