According to Pixalate’s rankings, independent.co.uk, telegraph.co.uk, and theguardian.com were the top three websites for programmatic ad quality in the United Kingdom. Daily Mail and Traffic Escape were the top two for Google Play Store; Tubi and SAMSUNG TV claimed top spots on Samsung Smart TV while Dove Channel and ESPN were among top-ranked CTV apps on Amazon Fire TV
LONDON, March 4, 2025 -- Pixalate, a leading global platform for ad fraud protection, privacy, and compliance analytics, has released the February 2025 Publisher Trust Index (PTI) for the United Kingdom (UK). This index evaluates apps across various platforms, including the web, the Apple App Store, the Google Play Store, CTV apps, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores.
The Publisher Trust Indexes are a comprehensive approach to quality measurement and monthly rankings of the world’s websites and apps, bringing unprecedented transparency to the open programmatic advertising ecosystem.
In addition to the report for the U.K., Pixalate has also released Publisher Trust Indexes for the U.S., Germany, Canada, Brazil, Spain, Japan, and the Netherlands.
Download the full rankings here.
Download the full rankings here.
Download the full rankings here.
Download the full rankings here.
Download the full rankings here.
Pixalate’s data science team analyzed over 38 billion global open programmatic ad impressions across 14+ million websites, Google Play Store and Apple App Store mobile apps, and Connected TV (CTV) apps across Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores in February 2025 to compile the global Publisher Trust Indexes.
Pixalate uses its proprietary algorithms to measure quality metrics, including invalid traffic (IVT or ad fraud), Made For Advertising (MFA) risk, brand safety, ad density, viewability, reach, and more. The Publisher Trust Indexes spans rankings for 235+ countries across all four global regions: North America, EMEA, APAC, and LATAM, and provides breakdowns by 20+ different IAB taxonomy website categories. Pixalate’s methodology can be found at Publisher Trust Index: Methodology
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About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com
Disclaimer
The Publisher Trust Index (PTI) reflects Pixalate’s opinions with respect to factors that Pixalate believes October be useful to the digital media industry. Our reports and indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. This report is not intended to impugn the standing or reputation of any person, entity or app. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic October be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”*By entering your email address and clicking Subscribe, you are agreeing to our Terms of Use and Privacy Policy.
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”
