This week's review of ad fraud and privacy in the digital advertising space:
Pixalate this week released the Q1 2023 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of open programmatic CTV advertising through the first quarter of 2023. Find out more in this blog and get free access to the report below.
We released the Amazon Fire TV vMVPD Traffic Analysis Report for Q1 2023. The report digs deep into vMVPD apps - such as Sling TV and XUMO - to surface programmatic advertising-related insights on Amazon Fire TV devices. Find out more in this blog and get free access to the report below.
We also released the Roku vMVPD Traffic Analysis Report for Q1 2023. You can find out more in this blog and access the report below.
We released the May 2023 Mobile Publisher Trust Index (PTI), a global approach to quality measurement and monthly rankings of the world's Connected TV (CTV) and mobile apps, bringing transparency to the programmatic advertising ecosystem. Find out more in this blog and get free access to the report below.
Pixalate's Trust & Safety Advisory Board published five new manual reviews this week where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page
This week, Digiday cited Pixalate's work in their article titled "Study finds open programmatic CTV ad spend slows for the first time in years"
Digiday said:
"Some CTV ad spending might be facing slowing growth since rising throughout the pandemic — but agencies are expecting it to bounce back later in the year.
Analytics platform Pixalate’s Q1 report on connected TV released yesterday is showing that open programmatic CTV ad spend has declined 5% year over year — marking the first slowdown since 2019 when the company began tracking it. This year, the global spending in Q1 reached $3.2 billion, down from $3.3 billion in Q1 2022 after growing in 2020 and 2021."
Reminder! Next week, team Pixalate are going to be in attendance at the Cannes Lions Festival of Creativity in Cannes, France, from the 19th to the 23rd of June. You can join us at the Terrace Lounge and discover how Pixalate's innovative solutions can help you combat ad fraud, ensure data privacy compliance, and maximize your advertising ROI. Visit our Cannes Lions 2023 event page to learn more and set up a meeting!
