This week's review of ad fraud and privacy in the digital advertising space:
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This week we launched the world’s first Website Publisher Trust Indexes, a global approach to quality measurement and monthly rankings of the world’s websites, designed to bring unprecedented transparency to the programmatic advertising ecosystem.
You can download the reports here:
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We released the Q1 2024 Made For Advertising (MFA) Ad Spend Report for Websites. The report benchmarks advertising trends on MFA websites, including ad spend, invalid traffic (IVT) and ad fraud, the top ad platforms (SSPs) selling ads on MFA websites, and the MFA websites with the most advertising.
The April 2024 Web MFA Risk Analysis: Open Programmatic Sellers Report. The report is an analysis of open programmatic advertising sellers highlighting the highest and lowest aggregates of web MFA Traffic.
The the Q1 2024 CTV Bundle ID Mapping Reports for Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV provides insights into some common challenges in Connected TV (CTV) advertising.
Pixalate's Trust & Safety Advisory Board regularly publish manual reviews where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page
